Medical device animations are often commissioned during the very early commercialisation stages of a project, perhaps in the latter stages of regulatory approval. It goes without saying that most of these technologies and processes are highly technical. Most modern construction or industrial products are also technical- however it has to be recognised that there is more to it when it comes to depicting life science technologies using 3D animation. It can often be quite simple to create a usable model of the device, which can be surprisingly simple geometrically and often already modelled in 3D. Also- very often the producer will be able to source good quality models of biological objects from stock libraries – although they some customisation will probably be required. The real difficulty and skill is in understanding and accurately depicting exactly how this device will interact with the human body, and how the different biological/ technical processes interact with each other. Content such as this has to be absolutely correct, and getting this right will take a lot of time and know-how.
